The browser’s official “About” page gives more information. Web ads, as part of Brave’s end goal, would be targeted only through anonymized browsing history. In this manner the hope is for improved privacy online.

The ethos behind Brave’s design is to create a middle ground between advertisement, which can be targeted via a detailed snapshot of a user’s browsing history, and a desire for privacy among users. While Vivaldi intends to continue with the Opera Software team’s vision of an ideal web browser, Brave focuses on privacy. A similar situation can be found with Vivaldi which was developed by the former Opera software team. Eich was one of the Mozilla Project’s co-founders. While Brave’s core concept sounds like a noble goal, it goes beyond this with the influence of Brendan Eich in its development.

The unique selling point is privacy with advertising on the Internet and tracking going hand-in-hand, Brave is designed to shirk these undesirable elements of Internet usage.

Brave web browswer